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Benefits of a Simple Brand Plan

Benefits of a Simple DIY Church Plant Brand Plan Let’s look at a simple church plant branding plan. But first, I’d like to propose an amendment to Webster’s Thesaurus. Look up “DIY” and you should find “church planter” as a synonym. Or vice versa. Can I get an amen? This comes...
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Are You Taking Advantage of Supporters

Are You Taking Advantage of Supporters? Nobody likes to be taken advantage of. As pastors and church planters, we deal with the fallout when people have been misused. The last thing we want to do is turn the table on others and mistreat them. But this shadow can creep over...
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Avoid These Common Email Mistakes

Church Planters & Pastors: Avoid These Common Email Mistakes church planters, church websites, and church email Email has been around for a while. Email passes the GLT (Grandma Litmus Test). Grandma has it. Sure, we pretend to be progressive. We laugh at the ‘email is so passé’ jokes. Then we...
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Get Writing Help. Steal My Plan.

Get Writing Help. Steal My 4-Step Writing Plan. What You Already Know Here is what you already know: You would love writing help in the form of an easy-to-follow plan to help you write better…(and communicate better…and lead better…and freak out a little less about planting a church). A writing plan or...
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How Church Planters & Pastors Could Benefit from a Writing Workflow

How Church Planters & Pastors Could Benefit from a Writing Workflow What You Already Know Here is what you already know: church planters and pastors write all the time. You write emails to supporters, sermon manuscripts, church newsletters, welcome packets, website content and more. You wish you were a better...
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Are You Playing Marco Polo with Your Church’s Brand?

Are You Playing Marco Polo with Your Brand? “Us” vs “Them” is a game too often played by the church. When we play this game, we forget our church plant brand audience. I am thankful for those who are swimming upstream in this regard. Many of these “swimmers” are church planters embracing,...
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To Brand, Or Not To Brand, that is NOT the Question (Part 2)

To Brand, Or Not To Brand, that is NOT the Question (Part 2) Let’s start with a hypothetical. Which do you think is more likely? You finding a unicorn nibbling on the grass in your backyard tomorrow morning, or you finding people in your context who have an existing set...
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To Brand, Or Not To Brand, that is NOT the Question (Part 1)

To Brand, Or Not To Brand, that is NOT the Question (Branding Your Church Plant) You’re doing it again. Right now. You did it yesterday. And you will do it tomorrow. I get it. You can’t help it. Neither can I. You are branding your church plant or church. This is...
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Hard Drives & Hard Hearts (Part 2)

“Do I Need a New Hard Drive?” Church planters and pastors often wonder, “My computer seems slow. Do I need a new hard drive?” The computer hard drive is not a new fascination. Shakespeare penned the famous words, ‘O Hard Drive Space, Hard Drive Space! Wherefore art thou Hard Drive...
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Hard Drives & Hard Hearts (Part 1)

Myths About Your Hard Drive & Slow Laptop Don’t sell yourself short. You know way more about computers than you think. You already figured out you have a slow laptop. Still not convinced? Let me show you. RAM is fancy talk for the temporary memory in your laptop. You’re thinking, ‘strike...
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